In Association

for 2010

Security Industry Marketing.

Information for the Security Marketing Manager.

The Security Marketing Manager should know of the hierarchy of the security Industry in order to retain a market and open up new lucrative markets.

Each tear of the hierarchy provides electronic or print media for the security marketing manager to communicate to stakeholders.

At the top of the pecking order are the trade organizations which are international or regional. ISIO is such - but with a difference, which members testify thereto, as it is a trade organization but more powerful than any other electronic or print media.

Next in line are the Security Conferences and Exhibitions which are endorsed by one or more Trade Organizations. ISIO is either the official or endorsing and supporting trade organization to 80 percent of the security conferences and exhibitions world-wide.

The audience and speakers at the security conference are stake holders, such as Security Managers or Consultants, Manufacturers, Integrators, Project Leaders for security in all Vertical Markets.

Besides open bridged security technology and services security conferences and exhibitions - there are dedicated and focused VERTICAL MARKET Security Exhibitions and Conferences. These points of interest pull focused security professionals and stakeholders from those specific sectors.
ISIO happens to be the official security trade organization to 22 vertical sectors.

Being one or the official endorsing trade organization - provides ISIO the most EXPOSED media body, as [It] obtains usually the home page exposure of the said events, as well as to the Speakers and Visitors - thus providing high visibility of its members during the conference or exhibition than any other security media.

Meaning, that ISIO obtains and provides pre and post member exposure to visitors and exhibitors . These exhibitions and events are meeting points for ISIO International NETWORKing UNLISTED and LISTED members.
Its who you know !

Security Media - being electronic or print rely on advertisers to generate income. Through their media - companies obtain exposure through editorials, adverts or advertorials The media also send out dedicated
e-mails on behalf of their advertisers.

Fact: Today, more people read more electronic material than print material. Reason being, that it far more accessible, quicker to read and utilize. Readers usually choose, and remain loyal to a portal that provides a user friendly design - which displays information quickly and in line with their region of interest.

ALSO, it must have tools that are used on a daily basis to conduct efficient daily tasking.

Thus ISIO communicates through all tears of the security industry hierarchy - thus more effective than just a conventional security media.

ISIO also provides other tangible services for its members besides intensive electronic exposure.

We must admit that there are Security Managers that do not agree in the layout of ISIO's portal. However - the designers have followed the visiting pattern of readers over the years and thus designed without prejudice the web map, design and necessary tools. The results justify!

ISIO - is more effective than any Security Media, as it contains an contains through YEARS OF RESEARCH - the tools, case studies, industry updates, lists of exhibitions and conferences and other needed information used for day to day running a security office or commercial entity.

It is daily used by Security Professionals and ISIO on a weekly basis updates, informs and reminds thus the most effective market branding mechanism more effective than any media.

Therefore, for the Security Marketing Manager - ISIO is the most effective partner to establish a specific market and open up new lucrative markets.

TO LOOK NOW FOR WHICH MEMBERSHIP method is applicable - do Go back to Security Industry 2011.